Marvel Denies AI Use in The Fantastic Four: First Steps Poster—But the Doubts Persist

Marvel Stands Firm Against AI Accusations

Marvel has strongly denied claims that AI was used to create the promotional poster for The Fantastic Four: First Steps. However, skepticism remains, as many—including AI tools like ChatGPT—find the artwork suspiciously similar to AI-generated imagery.

🤨 Unconvincing Design Choices Raise Questions
Whether AI was involved or not, the poster’s low-quality visuals and odd design choices are hard to ignore. If Marvel’s claim is true, then the company’s design team has either taken a surprisingly lazy approach or deliberately created something that closely mimics AI-generated content. Even the text on the poster appears low resolution, resembling AI-generated typography that has been manually corrected.

🔍 AI Analysis Suggests Possible AI Enhancement
To investigate further, multiple AI detection tests were run on the image, including:
✅ Noise pattern & AI artifact detection
✅ Edge detection analysis
✅ General AI-generated content checks

While no definitive proof was found, the analysis leaned toward AI-enhancement or AI assistance rather than purely human design. Given how modern editing tools like Photoshop and Affinity Photo integrate AI, distinguishing between traditional design and AI-assisted work is becoming increasingly difficult.

⏳ Will Marvel’s Denial Hold Up?
For now, Marvel’s word stands, but if it’s later revealed that AI was involved, the real controversy will be about transparency, not just design. Given the ongoing debate, this may not be the last we hear of this issue.

🎬 The Fantastic Four: First Steps, starring Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach, is set for a global theatrical release on July 25, 2025.