📅 Official Debut Set for February 6
The highly anticipated Asus Zenfone 12 Ultra is just days away from its official launch, but leaks and rumors have already given us a glimpse of its design and features. While nothing is confirmed yet, early details suggest this could be a strong competitor in the flagship smartphone market.
📱 More Than Just a Gaming Phone

Unlike Asus’ ROG series, the Zenfone lineup is known for being a well-rounded smartphone experience. The Zenfone 10 positioned itself as a solid alternative to the Galaxy S23 Ultra, and the Zenfone 12 Ultra may do the same against the upcoming Galaxy S25 Ultra.
💰 Expected Price & Availability
Asus hasn’t revealed pricing yet, but the Zenfone 11 Ultra launched at $899 and didn’t ship until a month after its announcement. Given that the ROG Phone 9 starts at around $1,000, the Zenfone 12 Ultra is likely to fall within the same range. One caveat: the Zenfone 11 Ultra was limited to T-Mobile and AT&T, with no support for Verizon—something to watch for with this release.
🎨 Sleek Design & Color Options
Ditching the flashy gamer aesthetics of its ROG counterparts, the Zenfone 12 Ultra opts for a minimalist design with narrow bezels, a hole-punch front camera, and a clean back panel featuring only the Zenfone logo and camera module. Leaks suggest three color options: pink, green, and black.
🔍 Display & Port Placement

The Zenfone 12 Ultra is rumored to sport a 6.78-inch display, with a SIM card slot and a 3.5mm headphone jack—a rare find in modern flagships. Interestingly, the USB-C port is placed on the side, a small but notable design tweak from the Zenfone 11 Ultra.
📷 Triple-Camera System & Video Capabilities
Photography enthusiasts will appreciate the triple-camera setup on the back:
- 50MP wide camera
- 32MP telephoto lens
- 12MP ultrawide lens
On the front, a 32MP selfie camera sits within the hole-punch cutout, capable of recording 1080p at 30fps, while the rear cameras can shoot up to 8K at 24fps.
🔜 Stay Tuned for More Updates
While many details are still unconfirmed, the Asus Zenfone 12 Ultra is shaping up to be a compelling flagship alternative. Stay tuned for the official launch on February 6, and we’ll keep this story updated with the latest information.